Case study — Cars.com
Cars.com
2024 Cars of the Year
Client
Cars.com
Role
Virtual Production · 3D · Animation
Year
2024
Disciplines
Virtual Production
3D
Animation
01 — Problem
One environment. Six vehicles.
Cars.com wanted to enhance one of its biggest annual campaigns with a distinctive environment that could work across all six vehicles.
02 — Solution
Designed before the cameras rolled
Floyd + Co worked with the in-house creative team and director on studio selection, virtual art department work, on-set supervision and animation. Previsualization helped refine a 3D environment built around the brand’s colors.
03 — Impact
A cohesive campaign
Filmed over one week, the new studio content and interviews combined with existing driving footage to create a bold, on-brand Cars of the Year campaign.
Selected assets
Behind the scenes
On set for Cars.com’s 2024 Cars of the Year campaign.
