Case study — Resolution Studios
Big Foot Coffee
Spec Virtual Production
Client
Resolution Studios
Role
Creative Direction, Film Direction, 3D design, Unreal engine, Virtual Production
Year
2024
Disciplines
3D
Film
Photography
Virtual Production
Motion
Direction
01 — Problem
A big idea. A six-hour shoot.
Big Foot Coffee was a spec ad built around an ambitious story and a tightly limited shoot. With only six hours to film, the challenge was to bring the concept to life while keeping the production focused and the visual world cohesive.
02 — Solution
A world built for the story
We combined creative direction, 3D design, Unreal Engine and virtual production to shape the world of the ad. A talented crew brought the pieces together on set, using the available technology to make the most of a short production window.
03 — Impact
A compact shoot, a bigger world
The finished spec ad brings the concept to life in a cohesive piece of brand storytelling. It demonstrates how a clear creative approach, a skilled crew and virtual production can support an ambitious idea within a limited time on set.
Selected assets
A big story, frame by frame.
Selected frames from the Big Foot Coffee spec ad, highlighting the characters, setting and visual world we brought to life through a six-hour shoot and virtual production.
