Case study — QSYS

QSYS

High-Powered Workplace

Qsys pivoted from high-end audio to comprehensive business communication platforms. We produced a new visual identity and brand system the made them human, accessible and communicated their enhanced new capabilities.

Qsys pivoted from high-end audio to comprehensive business communication platforms. We produced a new visual identity and brand system the made them human, accessible and communicated their enhanced new capabilities.

Client

QSYS

Role

Creative Direction, 3D Design and Animation

Year

2026

Disciplines

3D

Motion

Direction

01 — Problem

More than just speakers - time to sound off

Through a series of mergers, acquisitions, and internal development, QSYS became much more than a high-end audio system. They provide whole-office systems to manage communications for global teams. They call this the high powered workplace. They needed to reintroduce themselves in a crowded marketplace.

02 — Solution

Human, accessible, easy

We created a 3D design identity that differed from their usual highly technical renderings and allowed them to introduce themselves as a friendly, easy-to-use, comprehensive solution.

03 — Impact

A new way to connect

In addition to the brand video, brand guide, and asset library empowering QSYS to build marketing materials and a persona that makes them stand out from the competition and drive sales through friendly, solution-oriented visual communication.

Selected assets

03 — Data Center · Additional Verticals

05 — Work from home

04 — Conference Room

06 — Animatic