Case study — Optimum Nutrition
Optimum Nutrition
Product Innovation
Client
Optimum Nutrition
Role
Product Photography - AI
Year
2024
Disciplines
Photography
Product
01 — Problem
A crowded shelf, an identical look
Sports nutrition photography all reads the same. Especially within the confines of Amazon, where most people shop for that particular product. Optimum Nutrition, a brand largely used to 3D render all their products, was looking for a way to stand out.
02 — Solution
Same product, new energy
We photographed the line of Optimum Nutrition's creatine products to show both texture, quality, and flavor. We use bold colors and movement, launching fruit and powders and tablets in the air.
03 — Impact
Launch imagery that outlived the launch
The library kept working after the campaign — feeding retail, social and packaging refreshes for a full year. The investment in High-quality original imagery also allowed us to experiment with AI and create short animations for social media.
Selected assets
03 — Scoop detail · macro
05 — Supplement · Flying Pills
04 — Flavor Blast · Floating Fruit
06 — Flavor Blast · Floating Fruit